Help Center → Features → Promotions

Promotions

Promotions are the core of Adsgun. They control how, when, and where your discounts are presented to customers, combining discounts, visibility rules, scheduling, and storefront blocks into a single campaign.

On this page

1 What are promotions?

A promotion in Adsgun is a campaign that brings together one or more discounts and controls exactly how they are shown and applied in your store. Think of a promotion as a wrapper around your discounts that defines all the rules: who sees it, when, on which pages, and in what priority order.

Each promotion can include up to 5 native Shopify discount codes, attach storefront blocks (like notification popups or product page banners), set visibility to public, private, or account-specific customers, and be scheduled to run during specific time windows.

Promotions vs. DiscountsDiscounts define the value being offered (e.g. 20% off). Promotions define the experience around that offer: who sees it, where, when, and how it gets applied automatically.

2 Navigating to promotions

To access Promotions in Adsgun:

  1. Open your Shopify Admin and go to Apps in the left sidebar.
  2. Click on Adsgun to open the app.
  3. In the Adsgun navigation, click Promotions. This is where all your promotions are listed and managed.

3 Creating a promotion

To create a new promotion, click the Create promotion button in the top right of the Promotions page. This opens the promotion editor where you configure all aspects of the campaign.

Title

Give your promotion a descriptive name. You can also check Auto-generate title from codes and Adsgun will automatically create the title based on the discount codes you attach. The title is for your internal reference only and is not shown to customers. It is limited to 64 characters.

4 Visibility

Visibility controls who can see and benefit from your promotion. There are three options:

  1. Private

    Only customers who visit via a specific Adsgun private link will see and receive this promotion. Great for exclusive offers, influencer codes, or VIP deals shared through a direct URL.

  2. Public

    The promotion is automatically applied for everyone who visits the matching URLs. No code entry needed from the customer. Best for sitewide sales and general promotions.

  3. Customer Account

    Only logged-in customers with a specific customer tag will receive this promotion. Useful for loyalty rewards, member-only pricing, or B2B customer segments.

5 Priority & URL targeting

Priority

Priority determines which promotion takes precedence when multiple promotions are active and overlap on the same page or for the same customer. A higher number means higher priority.

How priority works

  • If two promotions target the same URL and both are public, the one with the higher priority number will be applied.
  • If priorities are equal, Adsgun will apply both if the discount limit allows it.
  • Use priority to ensure your most important campaigns are never overridden by older or lower-importance ones.
A good practice is to assign higher priority numbers to time-sensitive campaigns (like flash sales) so they always win over evergreen promotions running in the background.

URL targeting

URL targeting controls which pages of your store the promotion is active on. You have two options:

  • Apply to all pages – the promotion is active across your entire store.
  • Apply to specific URLs – the promotion only activates when the customer’s URL contains the paths you define. For example, entering /collections/sale would limit the promotion to your sale collection page only.

6 Offer & discounts

The Offer section is where you attach the discount codes that this promotion will apply. Click Select discounts to search for and add your Shopify discount codes.

Maximum 5 combinable discounts per promotionWhen using native Shopify discount codes, you can attach up to 5 discount codes per promotion. This is a Shopify platform limit. If you need to combine more discount types in a single promotion, consider using Adsgun Discounts instead, which do not have this restriction.

Which discounts can I add?

You can add any discount code type from your Shopify Admin: percentage, fixed amount, free shipping, or Buy X Get Y. Automatic discounts cannot be selected here because they do not have a code. If you have automatic discounts you want to use, see the Discounts guide for how to convert them to discount code and still get them auto-applied with Adsgun promotions.

7 Markets

The Markets section lets you control which Shopify Markets this promotion is available in.

  • Available on all markets – the promotion is active in every market you have configured in Shopify. This is the default option.
  • Limit promotion to certain markets – select one or more specific markets. Only customers browsing from those markets will see and receive the promotion. Useful when running region-specific sales or currency-specific pricing promotions.
Markets in Adsgun reflect the markets you have set up in Shopify Admin → Settings → MarketsIf you do not see a market in the list, make sure it is active in your Shopify settings first.

8 Scheduling

The Schedule section lets you control exactly when your promotion is live. You can either keep it always active or schedule it for a specific time window.

Always active

The promotion runs indefinitely until you manually pause or delete it. Best for evergreen promotions like a permanent welcome discount.

Scheduled

Set a specific start date and time. Times are in EST (Eastern Standard Time). Additional options become available:

  • Set end date – the promotion will automatically deactivate at the specified end date and time.
  • Repeat – run this promotion on a recurring schedule (e.g., every weekend or every first day of the month).
  • Active hours – optionally restrict the promotion to certain hours of the day, even within the scheduled date range. Useful for flash sales or happy hour promotions.
Time zone noteAdsgun uses your store’s server time zone. The current time zone is always displayed in the scheduler so you know exactly what time your promotion will start and end.

9 A/B Testing

Adsgun has built-in support for A/B testing promotions. This allows you to test different discount offers, visibility rules, or storefront block designs against each other to find what performs best.

How to flag a promotion for A/B testing

Check the Flag this promotion for A/B Testing checkbox in the A/B Testing section. When enabled, two things happen:

  • The promotion will only be available inside A/B test configurations and will not run on its own as a standalone promotion.
  • The promotion’s status will be locked to Draft, meaning it will not go live until it is included in an active A/B test.
Setting up an A/B testTo run a test, create two promotions with different configurations and flag both for A/B testing. Then set up your A/B test in the Adsgun A/B Testing section, selecting these promotions as the variants. Adsgun will split your traffic between the two and track conversion performance for each.

10 Storefront blocks

Storefront blocks are the visual elements Adsgun adds to your theme to communicate your promotions to customers. Each promotion can have its own set of blocks placed on different pages of your store.

Theme selection

Adsgun detects your currently active Shopify theme and confirms whether the Adsgun extension is enabled for it. You will see a green confirmation message when everything is connected. Use the Change button if you want to connect a different theme, for example a development theme you are testing.

Block placement by page

You can add blocks to different sections of your store independently. Available placement areas are:

  1. Global (Notification popup)

    Appears across all pages. The default block here is the notification popup, which shows a banner or modal to customers when they land on your store.

  2. Home

    Blocks displayed on your homepage only.

  3. Collection

    Blocks shown on collection/category pages.

  4. Product

    Blocks shown on individual product pages, such as a countdown timer or discount badge near the Add to Cart button.

  5. Cart

    Blocks displayed in the cart, useful for showing the applied discount or encouraging a higher spend to unlock a better deal.

  6. Customer Account

    Blocks shown to logged-in customers on their account page.

To add a block to any section, click Add block next to that section and choose from the available block types. Each block can be individually edited using the pencil icon, or removed using the three-dot menu.

Extension not showing as enabled?If the Adsgun extension is not enabled for your theme, go to your Shopify theme editor, find the Adsgun app embed in the theme settings, and enable it. Without this, storefront blocks will not render in your store.

11 Google Merchant Center

Adsgun includes an integration with Google Merchant Center that allows you to sync your promotions directly to Google Shopping, so your discounts appear on product listings in Google search results.

What gets synced

Only promotions with simple percentage or fixed amount discounts can be synced to Google Merchant Center. More complex discount combinations (free shipping only, Buy X Get Y, stacked discounts) are not supported by Google’s promotion feed format.

How to connect

  1. Click “Manage connection”
    In the Google Merchant Center section of your promotion editor, click the Manage connection button.
  2. Add your Google account email
    Because the Adsgun Google app is currently in development mode, you need to contact Adsgun support first to have your Google account email added to the approved testers list. Use the Click here to contact support link in the section.
  3. Connect your account
    Once your email has been approved, return to the connection screen and complete the OAuth flow to link your Google Merchant Center account.
  4. Sync the promotion
    With the account connected, your eligible promotions will be synced to Google Merchant Center automatically when they are active.
Development mode
The Google Merchant Center integration is currently in development mode, which means you need to request access before connecting. This will be removed once the integration reaches general availability.